Tools and materials
- Audience board
- Message matrix
- Channel planner
- Creative review screen
Communication, Media, Languages and Creative Industries
Media Campaign Studio Lab
Take a campaign brief, tighten the message, select channels, and justify the direction to a stakeholder.
Virtual room
Campaign studio with audience map, content wall, channel planner, and performance review screen
Flags channel mismatch, weak messaging, shallow audience thinking, and poor campaign logic.
Task sequence
- Clarify audience
- Shape the message
- Select channels
- Present campaign rationale
Score criteria
- Audience fit
- Message quality
- Channel logic
- Presentation confidence